Account-Based Marketing


Account-Based Marketing

A well-executed Account-Based Marketing strategy can help generate leads and open the door to key target accounts that fit your company’s ideal customer profile. By combining strategy, marketing, sales development, and technology, Concept helps clients design, implement, and execute all aspects of account-based marketing strategies.

What is Account-Based Marketing

When it comes to business-to-business (B2B) marketing, account-based marketing (ABM) is an alternative B2B strategy that focuses on sales and marketing efforts on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.

Companies seeking to acquire targeted high-value customers often find that an ABM strategy is more effective than taking a broad-reaching approach to their sales and marketing efforts.