Lead Management


Lead Management

Over the last 20 years, Concept has become a leader in B2B sales development with a proven track record in lead management and lead nurturing. Our sales development representatives (SDRs) know how to build relationships with cold and warm leads. Concept partners with businesses across various industries to help them manage their leads – whether those leads are in the top-of-funnel or middle-of-funnel stage.

What is Lead Management?

A tried-and-true process honed by Concept, lead management occurs when an SDR progresses a lead through the sales funnel, converting it into a sales-qualified lead (SQL). Once the lead is qualified, Concept’s SDR hands it off to your sales reps to manage the deal.

Concept’s SDRs can be the front lines of your sales team. Our goal is to generate sales-qualified leads for your sales reps and provide quality leads that convert to closed deals on a much shorter timeframe. Our SDRs research and engage both prospects and, dormant customers, through various contact methods including cold emails or cold calls while also qualifying and nurturing inbound leads. Once a lead meets the SQL criteria, our SDR’s goal is to book a meeting with the prospect to allow your salesperson to present the solution and close the deal.