Concept Services

Concept is a full-service B2B sales development & marketing agency with more than 100 employees in Medina, OH. Concept assists our clients through the design, implementation, and execution of their B2B sales development and marketing strategies. Today, Concept services a variety of industries but over the years has specialized in capital equipment, manufacturing, and supply chain. Concept partners with clients to help them reach their sales goals. Our business development, digital marketing, and CRM divisions deliver lead management solutions to our clients. Concept’s difference is that we become an extension of your team specializing in the front-end sales pipeline to help you bring in sales-qualified leads.
1153 Medina Road, Suite 100, Medina, OH, USA, 44256Justin McInturff, Director of Sales and Marketingjmcinturff@conceptltd.com330-267-0265

Business strategies were forced to change at the drop of a hat as the entire world dealt with COVID-19. Operations had to be transformed over night to accommodate new work environments in order for businesses to remain open. Considering most industries are starting to bounce back, it’s imperative that leaders find a way to do more with less budget. This creates an opportunity for companies to completely reevaluate and reimagine the way they attract and communicate with new customers. If you want to take advantage of the opportunity that comes with a rebounding economy while building a sales and marketing strategy that produces a reliable revenue stream, consider working a partner that has a proven track record of success in Material Handling Sales Development, Marketing, and CRM Services. Sales development is designed to bridge the gap that often exists between Marketing and Sales. An effective sales development team can help further qualify leads from Marketing to Sales, eliminating the typical push-back from salespeople that leads are qualified and ensuring that leads from Marketing are getting followed up on quickly, effectively, and consistently. Sales development doesn’t do work for Sales but handles some of the heavy lifting and data gathering to allow for Marketing to be more effective, targeted, and relevant.


Account-Based Marketing

A well-executed Account-Based Marketing strategy can help generate leads and open the door to key target accounts that fit your company’s ideal customer profile. By combining strategy, marketing, sales development, and technology, Concept helps clients design, implement, and execute all aspects of account-based marketing strategies. What is Account-Based Marketing When it comes to business...[more]


CRM & Marketing Automation

Since 2002, Concept has relied heavily on customer relationship management (CRM) tools to support not only our business but to help grow our client’s. As certified Salesforce, Pardot, and HubSpot partners, we provide customized CRM & Marketing Automation solutions to help our clients make the most of their platforms. Whether your business needs assistance with the ini...[more]


Digital Marketing

Concept’s full-service digital marketing agency offers creative, technical and media buying/planning services designed to improve your marketing tactics. Our digital marketing team provides custom solutions to help our clients’ businesses grow by creating efficient and effective campaigns. We develop and engage with the right target audience to generate positive ROI and increase revenu...[more]



HubSpot Services Concept is a certified HubSpot Consulting Partner offering consulting & strategy development, implementation, integration, administration, training, consulting, and management/support services. Concept has assisted many clients across a variety of industries who leverage HubSpot in a variety of ways.  HubSpot allows each business to customize it for their specific busin...[more]


Lead Generation

If your sales team is having difficulty generating B2B sales leads or are spending too long researching and hunting for the right prospect, then trust Concept to help your business improve your bottom line through better B2B lead generation. Concept has a proven track record of helping companies get more closed business through our lead generation and appointment setting services. Lead Generation...[more]


Lead Management

Over the last 20 years, Concept has become a leader in B2B sales development with a proven track record in lead management and lead nurturing. Our sales development representatives (SDRs) know how to build relationships with cold and warm leads. Concept partners with businesses across various industries to help them manage their leads – whether those leads are in the top-of-funnel or middle-...[more]


Paid Search (PPC)

Media Buying Helps Grow Your Business. When buying media, Concept’s goal is to find the right space, time, and context to deliver targeted ads with strong messaging and calls-to-action to your targeted audience. Through these focused campaigns, our clients have seen an increase in conversion rates, sales, and brand awareness. As a time-based service, media buying occurs when the buyer pays ...[more]



Pardot Solutions Our team of certified Pardot professionals helps ensure that you’re getting the most out of your Pardot solution. As your partner, whether your business is looking to improve a current marketing automation program or plans to integrate Pardot marketing automation technology, our team is here to help. Consulting & Strategy Software is only as good as the way your organ...[more]


Reporting & Analytics

In building your business’ sales funnel and pipeline, results are everything. And metrics can be finicky beasts. Trust Concept’s reporting and analytics to provide you with a transparent look at our sales development efforts....[more]



By choosing Concept’s team that has years of experience in Salesforce management, you can rest assured that the right team members can execute your business CRM needs without the challenges of internal staffing. Salesforce Implementation Whether you need to get your CRM up and running fast and keep it simple or are looking for something completely custom, we’ve helped our clients acr...[more]

  • Concept is a Salesforce Partner, Google Partner for paid search, and a HubSpot Gold Partner
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About Concept Services

Concept is your sales development expert with over 17 years of lead management experience. We help your company grow with custom CRM consulting, business development, and digital marketing solutions.

Exploring the Value of CRM for Your Organization

Exploring the Value of CRM for Your Organization As a registered Salesforce Consulting Partner, Concept understands that managing your sales team from afar is presenting new challenges. Did you know that there are Salesforce dashboards and reports that can help identify gaps and areas of improvement? These tools can give you greater insight into your company’s – and your sales team’s – performance. Your Salesforce CRM should help with customer relationship management. But it can also help you to improve your sales team’s process-heavy tasks which can give them more time to connect with potential new customers. Adding automation and actionable reporting across sales, service, and marketing will help free your employees to move the needle for your business. CRM by the Numbers: 22% of Sales people don't know what a CRM is 34%+ of Sales reps spend over an hour entering data into CRM daily 80%+ of leads fail to convert without a defined process Meet Lauren Zak: Director of Account Development 5+ years of experience helping customers solve Sales pain points to increase revenue

Electronic Merchant Systems CRM Testimonial

Watch to see why Electronic Merchant Systems felt the partnership with Concept's CRM team was invaluable. "Concept is skilled in listening to what we want to accomplish and finding an efficient way to get it done in Salesforce" Merrell Sheehan - VP, Digital Marketing

North Coast Container: CRM Services Testimonial

Concept's CRM services provides our clients with a partner who helps them strategize and implement needed technology for valuable insight into operations.

Activity vs Productivity: How to Effectively Manage Your Sales Team from Afar

Watch Lauren Zak's webinar from the 2020 MHEDA virtual convention.

Voss Case Study

To expand their business, Voss Equipment needed visibility to their pipeline and territory. Through CRM and Sales Development services, Concept helped bring clarity and growth to this accomplished material handling dealer.

Outsourcing Sales Development Considerations Guide

If you're a part of the material handling industry and looking to improve your Sales Development, Marketing, or CRM/Marketing Automation efforts, you're in the right spot. Concept specializes in helping our material handling clients achiever their new business development goals and objectives.

Matrix Technologies Case Study

Concept assisted Matrix Technologies with ROI visibility and business development.

Integrity Lift Services Case Study

Integrity Lift Services partnered with Concept to grow their top-of-funnel and middle-of-funnel leads through various traffic channels.

Hodge Case Study

Concept partnered with Hodge to improve communications regarding new/used inventory, rental inventory, credit applications, and demo requests.